The Korean Lash-Care Routine Behind the Natural-Lash Look
The natural-lash look is not really about doing nothing. It is about doing a few small things carefully: less tugging, lighter layers and a routine you can repeat.
Korean vs. American Lash Serums: What Actually Feels Different?
If you have shopped for lash serum lately, you may have noticed two very different moods. Some products are sold like high-performance treatments. Others feel more like quiet, everyday lash care.
5 Korean Eye-Beauty Trends Shaping the Natural-But-Better Look
From soft lashes and diffused liner to aegyo-sal and under-eye blush, here are five Korean eye-beauty trends—and how to make the natural-but-better look your own.
What Is the Active Ingredient in Lash Serums?
Flip over any lash serum and you'll find a long ingredient list — but only a few of those actually grow lashes. So what's the real active ingredient doing the work? The answer depends on the serum...
Can Lash Serum Cause Allergies?
Lash serums sit on some of the thinnest, most sensitive skin on your body, so it's a fair question: can they trigger an allergic reaction? The short answer is yes, they can — but it's uncommon, us...
Best Lash Serum for Extension Wearers: What to Look For
If you wear lash extensions, the wrong serum can literally dissolve your fills — or do nothing while you waste money. But the right one strengthens the natural lashes underneath and makes extensio...